Ducatista Riders Festival
The Ducatista Riders Festival at Sydney Motorsport Park was a festival designed to celebrate Ducati spirit – a righteous union of man and machine. Trent, the strapping gentleman you see below with the world of Ducati entwined into his epic beard, was the ambassador of the festival day.
Trent was used, coupled with bold hand-drawn typography, as the primary graphic across printed and digital marketing material, plus festival merchandise including t-shirts, muscle tees, stickers, patches. A run of 25 limited edition red t-shirts were also printed specifically for the day, with numbered swing tags for a lucky group of 25 Ducati fans.